What is the operating cost structure of Channels (Channels on behalf of operating cost analysis table)

How to quote for the monetization of video account creators

1. Quote based on the length of the video: It is a relatively simple way to quote based on the duration of the video. Generally speaking, the longer the video, the more expensive it is to produce, so the price should increase accordingly. The price can be calculated based on the production cost per minute, and then quoted based on the length of the video.

2. Taking the original video as an example, 10,000 views on each platform are 12-30 yuan, and the settlement will be automatic. If an original account can post 30 videos a month, and occasionally some of the playbacks exceed 10W, the monthly income can generally be a few thousand.

3. Make a profit and make money With fans you want to monetize, it will become very easy, you can cooperate with merchants, and you can sell products yourself. You can also just make money through ad networks.

4. The quotation steps of this platform are as follows: the user sets the video price in the mutual selection platform, that is, the quotation provided to the brand demander, and the pricing of the mutual selection marketing content of the video account is determined by the creator.

What is the comprehensive gross profit of the video account

The comprehensive gross profit of Channels streaming refers to the difference between the total revenue and costs obtained through video content creation and advertising monetization in the operation of the Channels platform. Comprehensive gross profit is an indicator that comprehensively considers many factors, including but not limited to video creation costs, platform sharing, advertising expenses, operating costs, etc.

Consolidated gross profit refers to the average of the gross profit margin of several varieties of products.

The comprehensive gross profit margin refers to the gross profit margin of each business category, and is the weighted average of the gross profit margin of each variety, such as the gross profit margin of the kitchen department, the gross profit margin of the snack department, the gross profit margin of the wine department, etc., and sometimes, the comprehensive gross profit margin also refers to the gross profit margin of the entire enterprise. Definition of comprehensive gross profit margin Gross profit margin is generally divided into comprehensive gross profit margin, categorical gross profit margin and individual commodity gross profit margin.

The meaning is as follows: Gross profit refers to the balance of the sales revenue (selling price) of the commercial enterprise after subtracting the original purchase price of the goods. The symmetry of net profit is also known as the difference between the purchase and sale of goods. Because it has not subtracted the commodity circulation fee and tax, it is not net profit, so it is called gross profit.

If the gross profit is not enough to cover the circulation expenses and taxes, the company will incur a loss. The percentage of gross profit to the revenue from the sale of goods or operating income is called gross margin. Gross profit margin is generally divided into comprehensive gross profit margin, classified gross profit margin and individual commodity gross profit margin.

How to do e-commerce live streaming

1. Room layout Whether you are an entertainment anchor or an e-commerce anchor, a good broadcast environment is bound to be a plus. This is talking about indoor live broadcasting, and the layout of the room can be based on the attributes of the product. For example, the goods are more commercial and cute, and our environmental layout should also be simple and cute. Of course, it can also be arranged according to personal emotions.

2. Strengthen interaction Live broadcast interaction is one of the important links of live streaming. By interacting with the audience, you can increase user stickiness and loyalty, and promote product sales. To do this, streamers need to actively answer viewers' questions, provide shopping advice, invite users to participate in sweepstakes and games, hand out lucky bags, and so on.

3. Establishing a fan base is one of the effective ways to increase the popularity of live streaming. By building your fan base on social media, you can build a stronger connection with your audience and also bring in more leads for live streaming.

4. New merchants can do live broadcast e-commerce through three channels: live broadcast sales by themselves, cooperative online celebrity live broadcast to bring goods, and cooperation with third-party companies to achieve agency operation. For offline physical merchants, if you want to engage in live broadcast sales, you can open an online store by yourself and then sell goods live.

5. If you really need to establish a live broadcast team, you can probably go in the following way. First of all, the investment in some hardware facilities, such as the venue (this is more critical for live broadcasting), computers, live broadcast equipment and then consider the personnel structure, in addition to finding a more suitable anchor, it is more critical to find a person in charge, after all, there are no weak soldiers under the strong generals.

6. Taobao stores can have the following six operational references for doing live broadcasts by themselves: Publish live broadcast notices Release live broadcast notices in advance to warm up the live broadcast activities, and when the live broadcast starts, you can get part of the external traffic, so that your live broadcast can win at the starting line.

Editor: Marketing Treasure self-service platform